About Us


We're a socially conscious brand inspired by the Beauty and the City Chapters, an epic story of love and beauty.


We offer lifestyle beauty products and accessories to highlight the life of every Beauty in their City. We want young women to make a statement about their beauty with our brand. We focus on beauty essentials from the Beauty and the City story such as beauty boxes, make-up kits, fitted tees, and fun accessories. We hope to help you make your everyday look stand out and feel EPIC.


All of our Beauty and the City products are ALWAYS paraben-free, hypoallergenic, cruelty-free, and made with natural ingredients like peppermint oil, coconut oil, rosemary oil, and more. We also have vegan and gluten-free options. Clean products are not an exception, they are the rule!

We are so excited to debut our beauty kits. In our Beauty and the City Chapter Magazines, The Squad is all about quick beauty on the go so they can spend more time with their baes and enjoying their city. We transformed those inspirations into special kits worthy of love from any beauty on the go.

Our Beauty Boxes are iconic, quarterly, hand-curated pieces of enchantment. If you're a beauty lover, we have a box for you. Beauty and the City Beauty Boxes feature exclusive items from our kits and offer exciting bonuses with each box. And now we offer a special SMOL Beauty and the City Beauty Box just for students.

Our team is diverse, our story is diverse, and we embody diversity in everything we do. Don't hide anything about you. (@_@) We think it is all amazing!!! We want to show every beauty a little love. That's why we offer our Chapter Magazines featuring the Beauty in the City story FREE.

We believe it is important to do good on purpose. So we donate 1% of all sales to charities such as Black Lives Matter, Rainforest Action Network, and Last Chance for Animals. Check out our blog and social channels for more on companies that we support.

We want to be part of you living your best life!

xoxo BNTC